Optimise your website in the Search Engines Enhance your website performance, usability and visibility

Useful Content Enhancements

There's an array of excellent bells and whistles that you can use to give your website more firepower for search engines. Some free options include:

Add This - Makes it easy for your viewers to bookmark and share your content with others.
Google Gadgets - From world clocks to weather, jokes, games and virtual aquariums.
Google Maps - Embed a map on your contact page so viewers can easily see your location.
Google Site Search - Add a search box that's customized to search just your website.
Weather - Add local weather to your site.
WordPress - An excellent tool for blogging.
You Tube - Upload videos and then easily embed them on pages in your website

Popular Social Media

Consider using popular social media tools, websites and/or widgets to connect with your customers on a more personal level. Some popular examples include You Tube (video sharing), Flickr (image sharing), Blogs (blogging), Twitter (microblogging), Facebook (social networking), Bebo (social networking), Friendster (social networking), Linked In (business networking) and Digg (news sharing) and Delicious (social bookmarking). Read an introduction to social media or watch this fun 'Social Media in Plain English' video clip for practical examples on how it can work.

Targeted Search Advertising

Google has over 90% of the market share of people searching for New Zealand online content, so merits a special mention in respect to online advertising. Buying paid listings with Google Adwords is a fast way of driving quality traffic to your website. There are lots of Google Adword resources available online to bring you up to speed or you may like to get professional promotions assistance. Other popular online advertising options include Live, Ask and Yahoo!Xtra.