What is Pantone (pms)?

This is a Color Matching System, or CMS, used to ensure that colors remain as consistent as possible. Keeping color from varying across mediums is very difficult because not only is color subjective to some extent, but also because devices use a wide range of technologies to display color. This si why we use the Pantone Colour Bridge to best select colours that can reproduce consistently accross various mediums, for example printing off your desk top printer versus a commercial off set press printer.

Below is a chart of the core Pantone colour spectrum to provide inspiration for design.