Effective Business Card Design How well does your business card communicate? How well does it promote what you do or what promise? Your business card is often the first impression your prospects receive, so here are some tips to achieving an effective business card and making those first impressions count.
Things we consider when designing your business card:
- Logo and key elements
- Name of business or organisation
- Name of individual
- Job title of individual
- Qualifications / Certifications
- Contact phone number, land line, mobile and/or 0800 number
- Postal address
- Fax number
- Email address
- Website address
We make sure your business card communicates more than just your contact information:
- Tag line, motto, bi-line or description of business or organization
- Product brands
- Graphic image/s including decorative elements / key elements / get up
- List of services or products
- Key benefit statement / unique selling proposition / unique referral proposition
- Call to action - let them know what you want them do to
- Quotes or testimonials
- Associations / affiliations
- Guarantee / quality assurance
Cloake Creative tips:
TIP #1 Your business card is an integral part of your brand or corporate identity strategy and should follow the same graphics standards as the rest of your communications material.
TIP #2 Stick to the standard business card size (55x90mm) so it can fit in standard card holders.
TIP #3 Consider a heavy stock card for printing i.e. 250gsm - 350gsm card, we recommend a micro matt laminate coating to protect and enhance your business cards. It protects the cards, from scratches and wear, It feels luxurious, rubbery, velvety and it can have an impact when handing the card to that potential client.
TIP #4 Keep all the information in your business card current. If you changed address or phone number, don't scratch the old number and write down the new one by hand; get new business cards.
TIP #5 Keep your business cards with you at all times. Keep a stack in your car, in your house, in your office, and in your wallet.
TIP #6 Consider using the reverse of your card for more detailed information, or leaving space to write personal messages.
TIP #7 Sometimes a single business card is not appropriate for all aspects of a business. People may have different business cards for different occasions.
 |
This image is in the public domain because its copyright has expired in the United States and those countries with a copyright term of no more than the life of the author plus 100 years. |
| Business cards bear business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation (usually with a logo) and contact information such as street addresses, telephone numbers, fax number, e-mail addresses and website. It can also include telex, bank account, tax code. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design. - http://en.wikipedia.org/wiki/Business_card |
|
Your business card is an integral part of your brand or corporate identity strategy. It should follow the same graphics standards as the rest of your communications material (stationary, brochures, letterheads, etc). Visit our page on stationery design here...
