Tips and resources for effective branding and promotion:

Logo Design

• Effective logo design
• Protect your brand
• Protect your company name
• Inspirational logo design links
• Colour psychology in logo design
• Pantone colour chart

Stationery Design

• Effective stationery design
• Effective email signiture tips
• Tips for effecive business cards
• How to design professional invoices and quotes
• Considerations for wedding stationery
• Explanation of file formats
• How to include a logo in MYOB and set up forms
  

Advertising

• Anatomy of advertisments
• Advert code of ethics
• NZ advertising self regulation

Marketing Material

• Brochure tips and checklist
• Poster design tips
• Standard paper sizes
• Standard paper folds

Product Packaging Design

• Ten Steps to Bar Code Implementation

Photography

• Property release form (PDF)
• Minor release form (PDF)
• Adult release form (PDF)
• Learn more about Geoff Cloake
• Universal photographic digital imaging guidelines.
• Basic photography calculator

Emails

• Setting up Emails

Website

• Domains and email hosting options with Cloake Creative
• Careful planning and development
• Professional design and build
• Quality content
• Project pathway
• Optimisation
• Tips on promoting your address on all of your collateral

• Social marketing and Facebook resources
• Meet the NZ Spam unsolicited electronic messages Act 2007
• Content enhancers for great search engine optimisation results
• Link building for search engine optimization
• The suitable fonts for web
• How to set up a new email address
• How to set E-mail signature in Outlook Express
• Useful website programs
• Explaination on Google Analytics
• Monitor Colour Calibration

Websites that can make your web management easier:

• Log in to Google Analytics
• Log in to Google Webmaster Tools
• Log in to Google Business Center
• Check domain availability with Who Is Domain Tools
• Find out who is linking to your site with Yahoo Site Explorer
• Register to display a 100% NZ logo on your website with 100.newzealand.co.nz for free
• Make sure your site loads fast: Website Speed Checker for fast loading sites
• Check spelling and grammar: Use Text Trust to scan your whole site quickly and easily
• Improve keywords: Keyword Discovery | Word Tracker | Good Keywords | Overture
• Optimise for search engines with: Search Engine Watch | Search Engine News
• Transfer your large files with: megaupload.com
• HTTP Header Checker: The StepForth HTTP Header Checker
• Spider Simulators: XML Sitemaps, Search Engine Bot Simulator
• Page Size and Load Time: 1-Hit Load Time Analyzer